University of Maryland












    University of Maryland Web Applicable Marks


    It is university policy that every web page on the University of Maryland web site be identified with the university mark. (This does not apply to personal student pages.) Two versions of the identity have been adapted for Web use: the informal seal and the university signature mark.

    The elements have been copyrighted and trademarked. Design or color alterations are prohibited. The standards and specifications contained in the visual identity guide apply to electronic as well as print applications.

    With the introduction of this broad-based identity program, all previous marks and logos are obsolete and should be replaced as pages are updated. These include the black bar, the flag bar and the old seal, which are no longer part of the visual identity program.

    Formats have been developed for application of these marks. The templates provide header layouts, and footer layouts. In all cases, the globe icon and the University signature mark will link to the university home page.


    Informal Seal
    NAME: webglobesm.gif
    WIDTH=61
    HEIGHT=61
    ALT="University of Maryland"
    LINK=http://www.umd.edu
    REFERENCE:
    http://www.urhome.umd.edu/trademarks/trademarks/gr/webglobesm.gif
    NAME: webglobe.gif
    WIDTH=73
    HEIGHT=73
    ALT="University of Maryland"
    LINK=http://www.umd.edu
    REFERENCE:
    http://www.urhome.umd.edu/trademarks/trademarks/gr/webglobe.gif
    NAME: webglobelg.gif
    WIDTH=115
    HEIGHT=115
    ALT="University of Maryland"
    LINK=http://www.umd.edu
    REFERENCE:
    http://www.urhome.umd.edu/trademarks/trademarks/gr/webglobelg.gif


    Signature Mark
    Mini Primary Mark NAME: minimark.gif
    WIDTH=104
    HEIGHT=19
    ALT="University of Maryland"
    LINK=http://www.umd.edu
    REFERENCE: http://www.urhome.umd.edu/trademarks/trademarks/gr/minimark.gif
    NAME: primarysm.gif
    WIDTH=185
    HEIGHT=32
    ALT="University of Maryland"
    LINK=http://www.umd.edu
    REFERENCE: http://www.urhome.umd.edu/trademarks/trademarks/gr/primarysm.gif
    NAME: primary.gif
    WIDTH=221
    HEIGHT=36
    ALT="University of Maryland"
    LINK=http://www.umd.edu
    REFERENCE: http://www.urhome.umd.edu/trademarks/trademarks/gr/primary.gif

    Previous Marks and Logos

    With the introduction of this broad-based identity program, all previous marks and logos are obsolete and should be replaced as pages are updated.

    These include variations of the "black bar," variations of the "flag bar," and the old "seal," which are no longer part of the visual identity program.

    Black Bar
    Flag Bar
    Old Seal

    Header Layouts

    Design or color alterations are prohibited. The standards and specifications contained in the visual identity guide apply to electronic as well as print applications.

    Template #1

    Header #1

    Template #2

    Header #2


    Footer Layouts

    Template #1

    Footer #1

    Template #2

    Footer #2

For further information about using University Marks, contact the
Director of Licensing at 301-314-1203.