Aclear and consistent visual identity is key to maintaining a strong image for the University of Maryland. The identity connects and leverages the university's many parts, and is easily recognized and understood by its wide-ranging publics.

Through consistent use of the identity, rather than rigid requirements for the design of all University of Maryland publications and Web sites, our graphic standards provide the means to create a family look for print and online collateral through unifying elements. The constant use of the logo, wordmark, typefaces, photographs and color palette all reinforce a strong and positive image of our institution. This consistency also associates the university with its brand values of quality, discovery, impact and momentum.



For further information about using University Marks, contact the Director of Licensing at 301-314-1203.